How to Make Money from Internet News Operations

1. Before you read, discuss these issues in class:

a) Do you often read news on the Internet?

b) What are the most popular news sites?

c) Do you pay for reading the news on the Internet? If not, would you agree to pay?

loss убыток, ущерб, потеря

to account for вызывать что-л. приводить к чему-л. служить причиной

to regard расценивать, рассматривать, считать

efficient рациональный, эффективный

penetration проникание, проникновение

doubtful вызывающий сомнения, опасения

source of revenue источник доходов

3. Read the text.

On the Internet since 1994, the Swedish newspaper Aftonbladet claims to have been Europe’s first major internet newspaper. What’s more, in an area characterized by financial losses, it has made a small profit for the past four years.

But this year, things may be different. Despite huge viewing figures, Aftonbladet’s internet operations will make a loss as advertising income, which accounts for 85 percent of its revenue, slows sharply.

Now, along with other newspaper sites, Aftonbladet is looking at how to charge for its services without losing readers who have come to regard free access as a right. “The present business model is just not efficient, especially when the advertising is falling, ” explains Kalle Jungkvist, editor-in-chief of Aftonbladet New Media.

Sweden is among the most advanced internet markets in the world with internet penetration rates of about 58 percent. This is the highest in the EU, according to Net Figures, the UK statistics group.

Yet high numbers of viewers have not been enough for advertisers who are doubtful about online marketing – dotcom adverts have almost disappeared. Charging provides a much-needed new source of revenue. But how to persuade people to pay for something that until now has been free?

Nicholas George

From the Financial Times

4. Provocative thinking

1) Do you think one should pay for using the news sites?

2) What could be a reasonable price for reading news on the Internet?

5. Suggest ways of improving the present-day situation on the Internet marketing of news as if you are:

2) The head of a small news gathering agency

3) The owner of an Internet server

4) A journalist

5) A regular reader of news

6. a) Say whether these statements are true or false, according to the article. Correct the false ones:

How to Make Money From YouTube

A couple of days ago I wrote a post talking about some British parents who published a 57-second video of their children on YouTube and ended up making over $150,000 from that video alone.

Most people who left a comment wanted to get more information on how to make money on YouTube, so I decided to write a follow-up post about it.

In a nutshell you make money on YouTube by becoming a YouTube partner, which allows you to display ads on your videos, and then you earn a percentage of the revenues generated by clicks on those ads, much like with AdSense. As for how much money you can actually make, I heard numbers anywhere from $3 up to $10 per 1,000 video views.

However, the process of becoming a YouTube partner is not as trivial as becoming an AdSense publisher. Below you’ll find the basic steps you need to go through: