The company said the new snacks are a non-fried alternative to crisps, high in fibre, low in fat and free from artificial colours and preservatives.
Jodie Cavaye, marketing manager at Empire Bespoke Foods, said: “We’re thrilled to be launching these moreish snacks into the UK market.
“Innovation within the crisps nuts & snacks category is being driven by healthier snacking options, which includes new snacking bases such as lentils, beans and peas.
“We feel the UK is more than ready for this delicious, low fat, cereal-based snack, and consumer insight suggests Bite+ will be a popular choice with consumers, retailers and foodservice providers.”
The range is available in 70g share bags, RRP of £1.69.
Source: Empire Bespoke Foods
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