How to Do Keyword Research

Once you have chosen a niche, it’s time to do some keyword research. This phase is extremely important, because you’re never going to get decent traffic without the right keywords.

When you go to a search engine to find something, you enter keywords. Let’s say you want to buy a black long dress. You would probably go to a search engine like Google and type in “black long dress” or something similar. This is a keyword.

Let’s say your blog is about cricket. You would need to find keywords that people would be likely to search for within the cricket niche, and then create articles on your blog based on those keywords.

Keyword research isn't as simple as it once was. There was a time when you needed to choose exact keywords, and you had to ensure you chose the perfect keywords. Now that Google is focusing more on synonyms, things are a bit different. Now you need to make sure you’re choosing the right topics to write about, but specific keyword research isn’t quite as critical.

You can still use the Google keyword tool to find keyword phrases:

https://adwords. google. com/select/KeywordToolExternal

But once you find your keywords, you don’t stick to those keywords specifically. You can still use them in your article/post titles, but don’t worry about keyword density.

Let’s say you want to write about golf clubs. Some of the additional words and phrases you might want to include would be:

• Bat

• Cricket ball

• Wickets

• Pads

• Cricket gloves

These are all considered synonyms by Google when it comes to cricket clubs, so you would make sure to use them in any articles you write on the topic.