2) Build a brand revolving around yourself / live your brand / You, Inc

You make money by being and living your brand image.

So you need to start living your life congruent with your brand image.

When you see me at the gym you'll see me wearing my own branded hats and t-shirts.

When I say I'm going to live clean and green in 2016 I provide photos of my beach pad, my bicycle, my diet, my lifestyle (that's what Instagram is for – proof! ).