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Hill, Suzette. "General Mills Casts Promotions with Character." Point of Purchase, May 2003, 18-20.
Janoff, Barry. "Bowling for Dollars." Progressive Grocer, July 1999.
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Lach, Jennifer. "What's For Breakfast?" American Demo-graphics, May 1999.
Miller, James P. "Kellogg Earnings, Excluding Items, Decline by 41 Percent." Wall Street Journal, 1 February 1999.
Pehanich, Mike. "Cereals Run Sweet and Healthy." Prepared Foods, March 2003, 75-76.
Reyes, Sonia. "What Will Become of the Box?" Brandweek, 27 January 2003, 24-27.
Thompson, Stephanie. "Kellogg Makes Its Brands 'Personal."' Advertising Age, 5 May 2003, 24.
Turcsik, Richard. "Breakfast Champions." Progressive Grocer, 1 May 2003, 69-71.
U. S. Census Bureau. Statistics for Industry Groups and Industries: 2001, January 2003. Available from http://www. census. gov.
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