Business - News

Monday, May 1, 2017

Further Reading

Further ReadingBusiness Rankings Annual 1999. Farmington Hills, MI: Gale Group, 1999.


Canedy, Dana. "Can Kellogg Break Out of the Box?" New York Times, 24 January 1999.


——. "Is the Box Half-Full or Half-Empty? Top Cereal Maker Fights to Retain Eroding Share." New York Times, 28 November 1999.


Dwyer, Steve. "Breakfast Choices Rise & Shine." Prepared Foods, February 1999.


"Effects of Rising Commodity Costs are Starting to Show." The Food Institute Report, 3 February 2003, 2.


Hill, Suzette. "General Mills Casts Promotions with Character." Point of Purchase, May 2003, 18-20.


Janoff, Barry. "Bowling for Dollars." Progressive Grocer, July 1999.


"Kellogg to Sell Bagel Unit to Aurora for $275 Million." New York Times, 28 September 1999.


Lach, Jennifer. "What's For Breakfast?" American Demo-graphics, May 1999.


Miller, James P. "Kellogg Earnings, Excluding Items, Decline by 41 Percent." Wall Street Journal, 1 February 1999.


Pehanich, Mike. "Cereals Run Sweet and Healthy." Prepared Foods, March 2003, 75-76.


Reyes, Sonia. "What Will Become of the Box?" Brandweek, 27 January 2003, 24-27.


Thompson, Stephanie. "Kellogg Makes Its Brands 'Personal."' Advertising Age, 5 May 2003, 24.


Turcsik, Richard. "Breakfast Champions." Progressive Grocer, 1 May 2003, 69-71.


U. S. Census Bureau. Statistics for Industry Groups and Industries: 2001, January 2003. Available from http://www. census. gov.

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