How do paid surveys work?

You sign up with (join) a market research/paid survey company’s market research panel, provide your contact information (such as email and home address) and basic (and sometimes a little more detailed) demographic information such as your name, gender, age etc… When the survey company has a market research survey that fits your profile, they will send you an email inviting you to participate. They will indicate what the reward will be for completing the survey. You take the survey, if you qualify and complete the survey, you will get paid by the survey company. Often if you don’t qualify for the survey, you will still earn a entry to enter in a sweepstakes drawing.