How to Write a Pitch That Gets Attention

Here’s a brief example of how to write a good email pitch, which I learned from Ramit Sethi’s Earn1K course.

Subject Line – Bob, I’d like to help you (write what you can do for them).

Here, you’re immediately communicating that you’re there to serve your potential customer.

Introduction – Hi Bob, I read your ad on Craigslist, and I noticed that you’re looking for someone to assist with (write what the other person is looking for).

Here, you’re stating how you found out about the opportunity.

Offer – I’ve been doing (write again what you do) for (write how long you’ve been doing it), and I’d like to help you do the same.

Here, you’re mentioning a little bit about your qualifications and offering to help the potential client.

Benefit – I’m confident that my skills can help you to (a specific way to increase their bottom line)

Here, you want to ask the question, “What’s in it for them?” What’s the benefit they’d receive from working with you? Less stress? More peace of mind? Greater exposure for their business? More sales? Looking more attractive?

Gauge – We can discuss the details, of course. But first I wanted to see if this is something you’re interested in.

Here, you’re setting yourself up for further communication with the client if they’re interested.

Close – If so, can I send you a few ideas about how I could help?

Lastly, you’re reinforcing that you’re here to help the client.

If they respond to your email, you can now move forward and discuss the possibility of working together.