What is self-clicking?

Google Ad Words illustrative, Laura, said in a Google Ad Words Help thread that the main cause there are “invalid clicks” Or clicks on your own ads.

Yes – Google said that “generally” invalid clicks come from Ad Sense publishers. Whichever the publishers are:

(1) Clicking on their own ads or show on their blog;

(2) Telling their friends and users to click on their ads.

I don’t think there’s any link between Ad Words interruptions and Ad-sense ones. Ad Sense “invalid clicks” interruptions are usually just that: publishers clicking on their own ads or promising their visitors to do so. If you think you didn’t disturb that policy.

So there you have it – commonly those invalid clicks are Ad-sense publisher’s mistake.