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Sunday, July 16, 2017

Step 2 – Selling Your Product Through Existing Sales Channels

At this point, you are going to have to make a decision about your inventory. If it were me, I would invest the couple hundred bucks and buy 5-10 pieces of my product to get started. You can certainly buy one at a time to start and that will work, it will just be a slower start.


I guess now is a good time to mention that I have not found drop shipping to be a viable option for somebody just starting out with a new supplier. The only times I have ever had successful drop ship relationships with suppliers is after a long and prosperous history, at which point they work with me to get their American distributors to drop ship. More on that later, but I thought I would mention it as you don’t want to do that just starting out, it almost always ends with unhappy customers and banned accounts.


Anyways, you need to get a few pieces of inventory and start selling them.


I only suggest using TWO of these THREE sales channels when first starting out – Amazon, eBay, Craigslist


Notice I did not say spam your friends on Facebook and every forum you can find about it. That is a ton of work and will produce very little result for you. Not once have a I tried to sell things to my Facebook friends, I barely even tell them what I am working on unless asked.


It is relatively easy to set up shop on all of these – I would just look at what the top sellers of your products are doing and then try to improve upon that. Most of the time, the copy text used in eBay and Amazon ads is free domain from the manufacturer, so you can get a lot from other sellers and simple Google searches.


Within a day or two after getting your product up, you should begin making sales. This is when things start to get really exciting. Just ship out your products at the closest post office and wait to see what happens. Make sure you ship as soon as you can and pack everything well obviously, but I am assuming you guys know how to ship things so I won’t go into much detail. Make sure you ship immediately, and make sure you pack it up well. I would also suggest throwing in a thank you note with a website or some way to turn these guys into recurring revenue (see below for more on this).


You should know pretty quickly if you are making money and what the problem areas are.


Within a month it should be painfully apparent if you need to find a new product or if you should scale up your current product.


If you can’t make a profit with your product on those sales channels, then I don’t think it is worth it to put any more effort into that specific product, and I would look for another product to sell.


Given that you are finding success with your product and have no deadly hiccups (lucky those don’t exist…), let’s move on to scaling this baby up.

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