Ad Design and Mobile Devices

A lot of times people slap ads on their site with no thought to the design and how it will impact click through rates or overall user experience. Also, with mobile devices, you can assume everybody is going to be visiting your website on a laptop of desktop computer. Mobile traffic can be as high as 50% on many websites. If your ad design is solely based on traditional computers, you are missing out on a lot of opportunity.

Google now provides a responsive ad block which works well with mobile devices, like smartphones and tablets. However, if your site isn't built for responsive design, this is not going to make sense for you. If you want to make the most money possible from Google AdSense, your site is going to need to be responsive. Otherwise you will be creating a bad user experience for more and more people who come to your site. More than that, people will leave your site without ever clicking on an ad.