How Much Will Advertisers Pay?

You have to look at the cost per click, or CPC, numbers to get an idea of how much advertisers are willing to pay. It is as simple as that. If you are writing about a topic that advertisers aren't buying ads for, you aren't going to get paid much. For example, say you write a lot about something without a lot of advertisers like "white snow in the north pole". There are no advertisers trying to sell products or services in the north pole really. If there are advertisers, they aren't paying much because there is no competition. That means the CPC will be very low for your ads.

Imagine instead you write a lot about "diamond engagement rings". Guess what? There are a lot of businesses that want to sell diamond engagement rings because they sell for a lot of money and have a good markup. Think about every mall you go shop in or when you watch television for a while. There are tons of jewelry stores that want to sell diamond engagement rings. They all pay a fortune in advertising to get people to buy their products. On the internet, that high level of advertising spend and competition means you are going to see a higher CPC for the ads you run on your site. That means each click is worth more and you will make more.