I believe that this trend is changing by the number of photographers who are advertising in the market right now, but most families do not pay for a photographer for every newborn, every Christmas, every soccer team, every year in school, every wedding, etc. Most families will hire a photographer for a few of those events, but it is uncommon for someone to pay a photographer multiple times per year for all of these events. They usually just pick a few. Usually, the reason for this inconsistency with clients is because they don't want to spend the money.
You can sell to these clients by offering mini-sessions. Perhaps the client wouldn't normally spend $300 and spend an afternoon getting the perfect Christmas card picture, but they may be willing to pay $100 for a short 30 minute session to get a great photo of their new baby. I understand that you need to charge a lot to make your business work, but offering a smaller mini-session can help you get cash flow instead of hoping for more clients. Remember, you don't make any money when you're on the computer doing advertising. Your money comes from shooting photos and selling photos.
Money you can make by implementing this idea: Depends on a lot of things, but you could easily book 2 or 3 mini-sessions a week that you would not otherwise get. That could easily earn you $300 every single week as a photographer.
Stock photography
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