The Christmas season is Christmas card season for photographers. Also, it's when families are together, so you're likely to get a lot of request to do family photos. Photographers who are too casual with their photography business simply put “Available for Christmas card photos” on their website. Other photographers feel they are being proactive by having a Christmas card promotion. Snore! You care about your business and you know you can book more clients by putting a little more effort into your promotion.
Grab some Santa hats from the attic and get a family to go out with you for a couple hours. Take some great Christmas shots so you'll have something to show on your site to potential clients. Then, SPREAD THE WORD! Offer your close friends and family members a free Christmas card picture and then ask them to change their facebook status to read, “Took the family to get our Christmas card picture taken. Christy Jones is the photographer and she did a great job. The photos look FANTASTIC and she only charged us $97!”
Which photographer do you think will be busy in November? The photographer sitting on their couch writing “Available for Christmas card shoots” on her website, or the one who gets up and DOES SOMETHING today?
Money you can make by implementing this idea: Most people won't want to pay $300 for a Christmas card photo, but the good news is that you can take Christmas card pictures in around 20 minutes if you have great ideas for the shots. You could book a LOT of families if you charge a reasonable price and do a good job. I think it would be reasonable to get 2 or 3 families a day during November to pay around $100 if you run a good campaign. Since Christmas card pictures don't take much of your time, that is a good return for your time (depending on how much overhead you have).
It may not be the major league, but shooting kids' sports leagues can be a great way to earn a little extra money.
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