Most photographers ask clients for referrals. Every once in a blue moon, you might actually get one from asking. However, you could be getting 10 times more referrals if you put some thought into how to get the referrals. Here is one way you could improve your referral system.
After a shoot, offer a free print for each local friend or family member the client refers to you. The prints will cost very little to you, and the referral is worth much more. Then, send out a friendly email to the referred friend. Attach a photo from the friend's shoot, mention that the friend thought that she would like to do a shoot of her newborn or something, and then offer a decent price reduction since the person is a referral. Some people won't bite, but some will. Either way, it gives you a tool to bring more people in the door. It gives you a plan to make your business work rather than sitting around and hoping your expensive newspaper ad will make the phone ring.
Money you can make by implementing this idea: Totally depends.
Portrait party!
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.