Making Money With Google Adwords - Business - Nairaland

Making Money With Google Adwords: Is It Possible For Nigerians?

your responses. More responses are also welcomed.

Kazey, could you please tell me on the Google ads. It's like you have a clearer understanding concerning the biz. Alternatively you could send me your email address. My contact is macnor2003@yahoo. com,08038670528

Those who have ears, listen.

I have been running adwords campaigns for 3 years and yes I agree with Seun, it can be a hopeless venture if you clickthru asset is weak.

For example, the 1st campaign I ran was to promote CD's I was selling in eBay and things were truely amazing almost all the clicks resulted in a sale of a CD. This was possible because the artist was well known and the target audience were able(having a card and the willingness to pay a fair price) to pay by credit card and were happy to trust an eBay trader with a good and traceable reputation. I was smiling all the way to the bank and sold out!

Another campaign was to attract sellers to a mobile phone ringtone site and the click through was also good because the adwords campaign was on target to a ready market of UK mobile phone users who were happy to pay for a ring tone. This also was a fantastic deal!

Now when your product or clickthru asset is weak, you will end up having clickthru liabilities; this is when people just click out of curiosity and have no plan's of buying or EVEN TAKING AVANTAGE OF FREE OFFERS. This is mainly because they the wrong audience and don't have a history of using the internet apart from chat and making friends.

Nairamarket is a free website for Cars and Mobile phone and the ratio of people who clicked on my adwords adverts in google and even adbrite[i](another good competitor to google, almost better payout than google)[/i] compared to the number of people who actually took up the free offer were 250:1 this is a very bad ratio so I stopped the adwords campaign and will transfer to newspaper adverts nationwide once I finish the project I'm on.

So in a nut shell, what we can learn from my experience is:

1. Make sure your Click-Thru Asset is tangible (don't fall in love with technology just for it's own sake)

2. Be aware of what part of the process your targeted audience can participate in, if they are mainly students don't try selling things they can't afford yet even if the product/service is FREE OF CHARGE

3. If online/offline payment is required, make sure the collection process is trusted and painless.

4. Make sure your website is "sticky" eg. nairaland: which is sticky like cellotape!

5. Remember to dedicate enough time to perfecting you "gameplan" don't neglet it because of football or other distractions.

6. Remember to Smile when making a loss!

Yes that is true, I believe that one can really make money through Google Ads, even from Nigeria.