Since Google introduced the Panda algorithm in 2011 to penalize websites with poor-quality content, website content has undergone a sea change. Before Panda, the prevailing wisdom was that search engine ranking drove website traffic regardless of the quality of website content. Subsequent to Panda, the new wisdom, according to Google, is that great content drives website traffic, which in turn drives Google rankings. As such, you must have great content to drive the audience traffic that gets you superior search engine rankings.
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