It’s hard to have raving fans without a Fan page. It’s tough to connect with customer demand when you are Twitter-less. You can’t effectively beat the streets if you don’t know the social ropes.
Social media is a force multiplier, and yet another way to rise from the bottom, if SEO has let you down.
But just like the Lottery, you have to be in it, to win it.
If you don’t have a social strategy, you potentially cripple or limit your money making efforts. After all, business is a relationship thing, and social media is a tool for just that.
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