24. Don’t Create a Customer List

A fantastic way not to make money is to not create a customer list.

Your customers are your business.

If you don’t have a customer list, then you don’t have an easy way to sell to your customers, or to learn what your customers want more of (or less of.)

If there’s one regret that many business owners or internet marketers say, it’s that they wish they had started a customer email list earlier. Many say that it’s their single-most, important asset for their business.