48. Don’t Diversify

Put all your eggs in one basket.

If you want to have a lot of risk, have one stream of income.

A good example is to bet on Ad revenue with a single sponsor.

All it takes is for the market to change, or your source of income to change, and whammo … bye-bye birdie.

If you want to make money, don’t be “a has been who never was”, or who was once great. Diversify to reduce your risk AND to experiment and find your next game changing opportunity.