9. Build It, and They Will Come

How will they find it? Come to think of it, are they even looking for it? Will they even recognize it if they bump into it?

Maybe they’ll find it if it’s because it’s in a place they frequently travel, or if they happen to Stumble Upon it.

Otherwise, it might just be like a tree that falls in the woods, that nobody is there to hear.

If you’re not a marketer, and don’t plan to learn how to be one, or partner with one, then you have a perfectly good strategy to avoid making any money.

The good news is, you’ll be in plenty of good company where many others share the same fate, because they don’t value marketing, or they don’t have the ability, or they don’t find a way to address it.