Spector offers two tips to aspiring e-merchants.
"First of all, have a unique product," he says. "There needs to be something separating you from your competitors."
Spector's second tip is to make sure you can deliver on your product promises.
"Live up to what you promise," he says. "If you promise a book. in a particular condition, at a particular price, and guarantee it to arrive on a particular day, then do that."
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