Boring used to work. “Old reliable” was a way to stand out. Not anymore.
“But energy is where the action is. It reflects the consumer’s perception of motion and direction. It sustains the brand’s advantages. High-energy brands create a constant sense of interest and excitement. Consumers sense that these brands move faster, see farther, and are more experiential and more responsive to their needs.”
Play it safe, if you don’t want to make money.
Business involves risk. Calculated risk.
Go for the bold, if you want to rise stand out in a noisy world.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.