34. Be a Commodity

If you want to race to the bottom, then forget about brand, and just compete on price.

Time is faster on the Web and shelf-lives are shorter.

The race to the bottom is a fast one.

If you want to avoid making money online, then be a commodity.

Don’t worry about differentiating, skip building your brand, and commoditize what you do.

Or, do the opposite, if you want to make a living on the Internet.