37. Don’t Innovate in Your Process and Product

If you want to avoid making money, then it’s pretty easy. Fail to evolve. Don’t keep up.

Dr. Edwards Deming taught us that business is a game of continuous improvement.

In order to continuous improvement, you need to continuously innovate.

While innovation in your product or service is good, since that’s the part the customer sees, you also need to innovate in your product creation process. Otherwise, eventually, you’ll get priced out of market, or you’ll be, too expensive, or there will be better, faster, cheaper options that will attract your customers.

Innovating in your process is what allows you to keep innovating in your product.

If you want to make real money online, and if you want to be able to fund your business, then find ways to do things better, faster, and cheaper by innovating in both your process and your products or services.

Your North Star is improving value up, bringing costs down, and reducing risk along the way, while accelerating time to market.