36. Don’t Build Trust

Trust comes from DWYSYWD (Do What You Say You Will Do.)

When people find that you consistently say what you mean, and mean what you say, you earn their trust.

When people find that time and again, you demonstrate competence, you earn their trust as a trusted advisor.

When people find that you consistently have their best interest at heart, you earn their trust.

When people can predict what you’ll do, they start to trust you(I trust that when I give them my money, they’ll fulfill my order.)

If you don’t want to make money online, then don’t build trust.