Don’t partner if you don’t want to make money.
In fact, a great way to make this strategy even more effective at not making money is to combine it with doing something you’re no good at.
If you do want to make money, then there are many ways to partner that improve your odds:
If you’re a Starter, but not a Finisher, then partner with a Finisher.
If you’re no good at doing the administrative stuff, partner with a good administrative assistant.
If you’re no good with the numbers, partner with an accountant.
If you’re a great talker, but not good at putting things down on paper, partner with a writer.
If you’re a brilliant, misunderstood genius, but have no marketing savvy, partner with a marketing maven.
If you’ve got great stuff that the world needs to know, but you have no channel to read the audience of your dreams, then partner with someone who does.
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