Zig Ziglar taught us “You will get all you want in life, if you help enough other people get what they want.”
Great!
But …
Do you know what your customer’s want? … what they really, really want?
Have you used any information markets or customer research to find out?
Be careful. As Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.”
And, we know how Steve Jobs felt about customer research.
Do you have real empathy for your customer? If not, then you probably are off to a great start in never making money online in any significant way.
If you do truly understand, in an emotionally-connected way, your customer’s pains, needs, and desired outcomes, then congratulations … you have highly valuable insight.
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