A great way to avoid making any money is to compete in a niche where you stagnate on the bottom.
Some people spend years in a niche, hoping they’ll some day catch fire and rise to the top.
On the Web, being #1 is more than important. It’s crucial.
People don’t need a bunch of options for everything.
In fact, they usually want somebody that can provide one or more of the following:
The most unique
The closest (if it’s a physical service, and location is a factor)
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