18. Follow the Money

This sounds just like the perfect antidote to following your passion.

It can be just as effective as follow your passion to help you avoid making money.

But there’s a difference. In this case, at least you are paying attention to where the money is, how does it flow, and who captures the value.

Follow the money can actually help you make money. In fact, it’s a critical part of the formula when you want to make money.

But, you have to avoid the major pitfall here.

It’s the passion killer that foils people time and time again.

Follow the money works, unless you follow the money to do it for the money.

Making money is a numbers game and if you want to be in it for the long haul, you need to make it a passion play.